Content is NOT King!

In 1996, Bill Gates said, "Content is King", but that's a long time, almost 20 years ago today, the question is, "Content" is still the "King" or not. If not, what is the "King".

Content is not King (longer).

If content is the most important thing. That means that if we have excellent content, we would be successful. We have known many users will have to love us, right? I believe But long ago

Marketing is King?

There are a lot of people Famous, though he's not the most talented in the areas where the contrast is no less brilliant. But to unrecognizable Why is that?
content is like "wealth" or "capability" of people, we just have one, it is not enough. It must be expressed by People have to know that we are good. This is why marketing is so important to tell the users know that we have great content and build traffic to your content no matter hugely to me excellent. If no one reads it, it's useless.
At the same time, even if the content of our Poor marketing is the better, it does not help much content need not be "excellent" but "good enough" to make him come back to me again.

Presentation is King?

On the other hand, just marketing alone. There is no way to make users happy is certainly true purpose of marketing is to "sell" but if we think it will sell only users have turned to us and then walk away. Presentation is important not to make users feel they are being persuaded. Lobbied to believe Or forced to do something contrary, users prefer to think for yourself. If we make users decide for themselves rather than do something willingly. Or make them feel they have a winner. That is, we have a great presentation.
Wind and the Sun are best friends. One day They want to prove who exactly. A powerful than Sun chanced to see a man wearing a thick coat, one walks past it. I therefore challenge the "Look Who are the ones making a coat out of the man before it".
Wind laughing and said, "I do for me. Removing the coat off the man. It's very simple, "Suddenly it was like a strong wind storm. Blow to the man Wind and hopefully people are forced to take a coat out of a man's. However, in contrast How the wind blows He even held out his coat tightly.
"Here's how I see" the sun smiled. And a bright back light Ever gotten cold Become hot The sun still lighting up speed until the man took off his coat off. Sun win
marketing is like a "wind" that like to lead. Or forcing users to do what we want in return for better understanding of the real needs of the users seem to be better users like what they have to offer it to him. What to do with that. I let the people decide Good presentation Is to say that we have what you need. Not to say they should do. This presentation will provide users with joy and peace come to us, perhaps marketing may not "King", but is "a".

Customer Experience is King?

If talking in terms of brand, it does not mean the logo or the content of it, but it is what users get from you some reasons why content is not brand because content is just what you "say" to the users, but whatever. You have made it to the users, or the so-called "customer experience" is important to remember that your brand is not listed on your quote. But the content of your actions can make you look good in the eyes of users, if you lack empathy, they take into account the customer experience is just like it. "Pledges" to users that we will do to him just as users would trust and confidence back to us. A presentation to a better you. But if it is just words. Non-action It is only

Then, what is the King?

"Content" is what we want to present to users, it is not "King", but is like. "Tribute" to make the "King" more than satisfied "Marketing" is making users recognizes us, it's not "King" but as a "celebrity" who makes "King" introduced us over the "Presentation" is to make users get. Talk to us, it's not "King" but as an "image" that makes "King" Trust us over and finally "Customer Experience" is to make users love us, it's not "King" but as "obsequious" "King. "more

Yes, I know who the King.

The word "King" refers to people who were determined. The decision was Whether it is right or wrong, if "King" is selected, then it becomes something that's always been. Ask yourselves that. Nowadays we do for you? If you do it for yourself, you is "King" to users, but if you do, then "User is King".